ADVANCED NOUS

Our herbal blend of memory, focus and retention improving herbs will keep you sharp.

Used daily, improvements in overall cognition can be seen, as well as improvements and delay in memory decline.

The herbs used in this blend include:

Club Moss- Otherwise known as Wolf’s Claw, this herb contains an active constituent known as huperzine A. Preliminary studies have shown significant improvement in cognitive function in patients with mild to moderate vascular dementia. It also has shown to have a dramatic increase in the neurotransmitter acetylcholine, a vital neurotransmitter with a fundamental role in memory and intra cellular communication between nerve cells. In one placebo-controlled, double blind study, researchers found that 58% of Alzheimer’s patients experienced significant improvement in both cognitive and memory function when given the herb containing 200mcg of huperzine A per day.

Gotu Kola-  Regarded as one of the most spiritual herbs in India, Gotu Kola is used by yogis to improve meditation. It is also regarded as one of the most important rejuvenating herbs in Ayurvedic medicine. Sri Lankans noticed elephants, renowned for their longevity, munched frequently on the leaves of the plants. Thus, the leaves became known as a promoter of long life. According to modern studies, Gotu Kola does offer support for healthy memory function. A study conducted by K. Nalini at Kastuba Medical College showed an impressive improvement in memory in rats treated with the extract daily for 14 days before the experiment. The retention of learned behavior in the rats was up to 60 times better than those in the control group.

Licorice Root- A compound derived from licorice root has shown to slow the effects of aging on the brain and keep mental skills sharp. Researchers found the compound, known as carbenoxolone, appears to inhibit an enzyme in the brain that is involved in making stress related hormones, which has been associated with age related mental decline.

Ashwagandha- Although there are limited studies on ashwagandha directly improving memory and cognitive abilities, there is multiple studies showing the herbs ability to improve overall health and wellbeing by reducing the levels of the stress hormone cortisol. It is known that anxiety and continued stress can be a major factor in diminished cognitive ability, substantially impairing concentration, focus and memory. Recent research at the University of Newcastle suggests ashwagandha inhibits the formation of beta-amyloid plaques, the amino acid formations known to accumulate in the brains of Alzheimer’s patients and interfere with cognitive processes.

The daily recommended dose is 2 capsules per day, taken anytime.